As industries go, the mobile phone industry is, well, pretty pony at producing rumours about itself. Hollywood and the film industry: fantastic. The music industry: almost as good. Even book publishers manage to create airs of mystery about people who are so bereft of friends and social skills that they choose to spend all day every day indoors writing. Rather like us, as it happens…
But when it comes to their attempts to create mystery around phones, the likes of LG often get it comically wrong more often than they’ll even get it half right. Because despite their protestations to the contrary, despite that bleatings that the LG Louvre is ‘only a concept’ and ‘might never come out’ and blah blah blah all designed to make the gullible out there plead and clamour and write blogs about how this phone should definitely be released (therefore creating lots of free marketing, of course), isn’t it all just a bit suspicious? Because, first of all, the LG Louvre GC990 was featured recently at an exhibition in Warsaw. You know, the thing where you exhibit things, openly, for people to see. Then the thing itself looked about as finished as a phone gets, even to the point where it has that annoying writing along the camera-face telling the world exactly what your phone does, even though you know what it does and don’t need to tell anyone. ISO 3200. INTELLI-ZOOM. ZERO SHUTTER LAG. etc. and so on and so forth.
And then they go and officially deny it’s going to be released in an official statement. And as anyone who follows the world of films / music / football / anything-else knows, there’s nothing that says YES like an official statement that says NO.
You heard it here first, don’t forget. While you’re waiting for that offifical NO to turn into a YES with release dates attached, check out this LG Louvre review, or have a little look at the current crop of LG mobile phones.
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No.