Apple is certainly trying to win over the hearts of book lovers this year.

First they announce that the Apple iPad touch screen tablet will be supporting eBooks and will have works and published materials from major publishers as part of the iPad library. Now, they are also bringing out an interesting little augmented reality app that will certainly pique the curiosity of book fans in London.

For anyone who has ever wondered: “has my street ever been mentioned in any book?”, the new Get London Reading will have you pointing your camera all over the streets and sights of London and learning which book mentioned what (or rather, where).

Obviously, walking around Baker Street would have you hitting plenty of references to Sherlock Holmes. It is unsurprising, but still a delight for any book fan. And London has served as the setting and backdrop for many books; in fact, it is even home to hundreds of fictional protagonists and antagonists alike.

The interface for the app is simple, point it around London and with your GPS and camera, the phone will give you a floating book icon indicating the respective literary work or works that have referenced the location you are pointing at.

This form of book marketing can also be applied to other forms of media. Television shows and movies are often shot in location at London or at least, have a set recreation of the city as its setting. There are also comic books and video games that take place in London –giving the Get London app plenty of potential for expansion to other media.

For those who would want to try out Get London Reading, simply download the free application straight from iTunes.

Read about the Get London Reading app at Mobile Choice UK.