The Apple iPad is not a mobile phone. While that may be an understandable thing to be confused about, it turns out that almost 50% of Brits are unaware that the device will not allow you to send or receive calls. This is the result of a recent study done by a UK website as it surveyed 1,300 men and women regarding the Apple touch screen device.

While the results are hardly anything to be worried about, it does show something that Apple missed out on: properly marketing the gadget. Many of us in the tech industry are already aware of the iPad and what it can do, but it is still a foreign concept to the rest of the world. If Apple is hoping that the rest of humanity would just catch on in the next few months, then they might not have the same kind of successful launch like they did in the US last weekend.

The iPad tablet launched in the United States last April 3 and was able to surprise and astound many buyers and reviewers with its amazing features and touch screen controls. Many commented that the web experience on the iPad is hard to match on any device as it combines portability, intuitive controls with high quality browsing.

Even eBook fans were astounded at having a choice of eBook apps to use –Kindle users were still able to access their account thanks to the Kindle app. Apple’s decision to support third party readers certainly paid off.

The device also had its share of drawbacks. The lack of multitasking and Flash support are still issues that users had problems dealing with. Also the screen was too reflective and would often have a bad glare when used in daylight or in locations with bad lighting angles.

Read more about the iPad study at Expert Reviews UK.