For those who are already subscribing to an existing plan or contract, there are several considerations and rules that should be understood. From the monthly fees to the cut off rates, users need to understand what usage patterns would cause their bill to grow.

More importantly, it is also important that existing network clients are made aware of the features and services of the network that they are under. Information regarding area coverage and signal strength should be openly and freely given to any user.

Mobile network operator O2 is on a crusade to promote transparency between mobile network operators and the consumers.

Smart phone technology is growing, and each year more and more people find themselves relying on handsets more and desktop computer less. In this day and age, network operators are expected to deliver more than just one service: calls and the internet. Thanks to the development of 3G technology, giving net access to users has become easier, but it certainly is a lot more complicated.

Rates, charges, and even the cancellation of contracts all entail things that even regular users are not fully familiar with. O2 UK stresses that the average plan holder does not know the termination and cancellation policies that are being used.

Of course, calling for change is one thing, but action is another.

O2 has already taken the initiative when it comes to their services. In fact, for any user who is unhappy or dissatisfied in any way regarding O2’s services, they can have the plan or contract cancelled instantly. Users will then receive a full refund with no questions asked.

Supporting the Communication Consumer Panel, O2 has been able to provide users with plenty of important information regarding plans and tariffs –pushing for other networks to offer better cancellation options for users should existing network conditions prove to be hostile.